South Florida · Ages 5+
Coaching, not lessons.
Tennis and pickleball lessons for beginners to advanced.
Alex Cherman · Head coach
- 15+ years coaching
- PTR certified
- 5.0+ pickleball
- College & pro players
Lesson types
Private, semi-private, group
Every lesson is built around your level, whether you have never held a racket or you are chasing a ranking.
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Tennis · Private
Private lesson
One on one, sixty minutes. Technique, footwork, stroke development, positioning, serving and returning, built around your level.
$100 / 60 min
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Tennis · Semi-private
Semi-private
Two players, split focus. More drilling and rallying, with attention on technique, match play and shot development.
$120 / 60 min
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Tennis · Group
Group clinic
Four or more players, doubles style, ninety minutes. Ground strokes, volleys, running shots and net play, finished with game-style points.
$40 / player90 min · minimum 4
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Pickleball · Private
Private pickleball
One on one, sixty minutes. Fundamentals, footwork, positioning, serving and returning, from first paddle to tournament play.
$90 / 60 min
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Coming with a friend or a regular group? Ask about packages
Who it's for
Ages 5 and up, every level
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Beginners
Adults holding a racket for the first time. Never played? Completely normal place to start.
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Juniors
Kids from age 5, up to juniors on a tournament path.
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Pickleball
Players who want to stop guessing at the kitchen line.
You leave every lesson knowing what you did well and the one thing you're working on next. No filler drills, no mystery.
How a lesson runs
One thing at a time
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Warm up
Twenty minutes to get moving and let Alex see how you play today.
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Pick one thing
One part of your game, worked on until it holds up in a rally.
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Know what's next
You leave knowing what you did well and what to work on next time.
Your coach
Alex Cherman
Fifteen years on court, one player at a time.
- 15+ Years coaching tennis
- 5.0+ Pickleball rating, tournament wins
- PTR Certified professional
- Former collegiate scholarship player at University of Missouri-St. Louis
- Has coached college and professional players
- Resume: John McEnroe Tennis Academy (NY), Maidstone Club (NY), Griffin Club (CA), Vancouver Lawn Tennis Club (Canada), North Shore Winter Club (Canada), Midtown Athletic Club (FL), Rick Macci Tennis Academy (FL), Jimmy Evert Tennis Center (FL)
- Private, semi-private and group; packages available
On tour · Pickleball
Book a lesson
Start with one hour
Text or call Alex with what you play and when you're free. He'll get back to you to set a time.
- WhereSouth Florida: Sunrise Middle School, Hardy Park, Bayview Park
- WhoAges 5 and up, any level
- PricePrivate: $100 / hour
Semi-private: $120
Group (minimum 4): $40 per person, 90 min
Bring water and shoes you can move in. Alex brings the rest.